Week 6 - Media Conventions

What are conventions?

Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific. Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.

MLA

A., Appeal To Emotion, An Advertising Technique When Advertisers Appeal To Those, and Emotional Needs Experienced By All Humans. "Media Studies Codes and Conventions." MEDIA STUDIES Glossary of Terms: Codes and Conventions (n.d.): n. pag. Kohner. Wikipedia. Web.

Whaley, Kim. "Sea Lions of La Paz, Mexico." USA Dive Club. Chris Gug, n.d. Web.